Established 2024 · Weekly · Free & Paid

The AI Playbook for Leaders Who Actually Ship.

For PMs. CPOs. CTOs. CDOs. Not for people who talk about building — for people in the middle of it.

Most AI content is noise. Generic frameworks recycled across every role. Opinion pieces from people who've never led a product org, a technology rebuild, or a transformation with real business consequences.

recodeai is different. Four playbooks. Four leadership roles. Every issue written from the inside by someone who has been a PM, CPO, CTO, and CDO — simultaneously, at Reliance and Tata scale — and is actively running AI transformation right now. No hype. No theory. Just what product and technology leaders need to lead, build, and win with AI.

What recodeai is

Four playbooks. The only four roles that shape what gets built.

The PM decides what to build. The CPO sets the product strategy. The CTO leads the build. The CDO owns the transformation. These four roles determine whether AI becomes a competitive advantage or an expensive experiment.

Weekly Master Issue

One big idea at the intersection of AI and building. Every Tuesday. Free tier gets the insight. Paid tier gets the complete framework, case study, and toolkit.

Persona Playbooks

Four dedicated tracks — PM, CPO, CTO, and CDO. Monthly deep dives for your specific role, written with the precision of someone who has held all four simultaneously.

Real Decisions at Real Scale

Not hypotheticals. Actual tradeoffs from ₹28,500 Cr retail transformation, TataCLiQ AI commerce, TiraBeauty's build from zero — and what broke along the way.

The RECODE Framework

Recognize → Envision → Construct → Operate → Distribute → Evolve. Every issue builds on this spine. Readers don't collect disconnected tips — they build a complete AI operating system for their role.

Four tracks · One subscription

Your role. Your playbook.

Each track is written for one role — not adapted for it. The product leader's issues are not the technology leader's issues. We don't pretend they are.

Live Now

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PM Playbook

From Executor to Architect. AI has bifurcated the PM role — those who point it at tasks, and those who point it at decisions. This playbook is for the latter. Frameworks for discovery, prioritization, and building AI-native products that outlast the hype cycle.

Live Now

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CTO Playbook

Lead the rebuild without breaking what's running. The 3-layer AI problem — tools, architecture, and org transformation — and why most CTOs are only working one of them. Real frameworks for the board conversation, the senior engineer conversation, and the 90-day sprint.

Coming Next

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CPO Playbook

Reinvent the roadmap. The CPO who figures out AI-native product strategy in the next 24 months will define their category. This playbook covers pricing AI-powered products, leading PMs and designers through the transition, and building the product org that survives it.

Coming Next

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CDO Playbook

Own the transformation. The CDO role is the most misunderstood — and most powerful — seat in the AI era. This playbook is written from the inside of one of India's largest retail transformations. The operating model, the board framing, and the org influence levers that actually work.

What this is — and isn't

Signal, not noise.

Not this

× Tool reviews that age in 60 days

× LinkedIn hype packaged as insight

× Theory from people who don't ship

× Generic advice recycled across roles

× "10 AI tools you need to know" lists

× Silicon Valley-only perspective

This

✓ Frameworks that hold up in the next sprint

✓ Real builds from active transformation

✓ Advice calibrated to your exact role

✓ The perspective of someone who's run it all

✓ Decisions, tradeoffs, and what broke

✓ Built for India, Southeast Asia, and global scale

Who writes this

From the inside, not the sidelines.

"I started recodeai because the AI decade needed a mental model — not more content. Every builder deserves a framework that actually holds up when the hype cycle moves on. That's what this is."

Suman — Founder, recodeai

Seasoned hands-on CPTO with two decades across internet-scale B2C, SaaS ventures, and large-scale retail transformation. Built at Reliance scale. Building at Tata scale. Currently running Product, Tech, Infrastructure, Security, Data, AI, and Shared Services as Chief Digital Officer at Croma (Tata Group) — 550 stores, ₹28,500 Cr revenue, 8,250+ staff.

Previously Founding CPTO at Reliance Retail — driving omni-channel, fashion, lifestyle and beauty at scale. Has scaled consumer platforms to 180 million users. Delivered digital transformation leading to TCO savings of 280+ crores and billion+ £ growth through product and technology intervention.

Stanford LEAD Fellow. Forbes India Tech Icon. CTO Excellence Award 2024.

Mission: to build digital infrastructure that empowers the next billion users and brands — simplifying complexity while generating compounded societal and business impact.

Internet-scale B2C — Consumer platforms scaled to 180 million users across commerce, fashion, and lifestyle

Reliance scale — Founding CPTO across omni-channel retail, fast-fashion, Design-to-Shelf, and category disruption

Tata scale — CDO running AI transformation across 550 stores, ₹28,500 Cr revenue, active and ongoing

Complete org leadership — Product, Tech, Infra, Security, Data, AI, Shared Services — VP/SVP level, simultaneously

TCO impact — 280+ crore savings and billion+ £ growth delivered through product and technology intervention

Web3, AGI, Drones, Climate Tech — Active builder and connector in the next frontier of technology

The AI Playbook for Leaders Who Actually Ship.

Four playbooks. The only four roles that shape what gets built.

Your role. Your playbook.

Signal, not noise.

From the inside, not the sidelines.

recodeai gives back.

The AI decade rewards builders.Start building.

The AI decade rewards builders.
Start building.