Snapchat changed its Spotlight algorithm so only content made by real people qualifies for recommendations, cutting off AI slop from its main discovery surface.
Snapchat updated its recommendation systems to exclude fully AI-generated videos from Spotlight, its short-form discovery feed. The move follows similar platform actions this week, including LinkedIn adding a 'seems like AI slop' reporting button and major record labels proposing rules to bar AI songs from music charts.
The policy targets volume-generated synthetic content rather than AI-assisted creation broadly, drawing a line platforms are increasingly forced to define.
Platforms are converging on a shared conclusion: unchecked AI content floods degrade engagement and advertiser trust faster than they grow it. Any brand or creator building a distribution strategy around AI-generated volume needs a plan B as platforms tighten eligibility rules.
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