The Hoffman-Pincus neolab is betting automating routine computer tasks, not coding, becomes AI's largest use case.
Prentis, a new AI lab co-founded by Reid Hoffman and Mark Pincus, is in talks to raise $100 million. The lab's thesis is that agents automating everyday computer tasks will eventually outpace coding assistants as AI's dominant commercial application.
The round would give Prentis significant runway to compete against a crowded field of agent startups and incumbent platforms racing toward the same computer-use use case.
Investor money is shifting from pure code-gen tools toward general computer-use agents, a signal that the next wave of enterprise AI value may come from back-office automation rather than developer tooling. Operators should reassess which internal workflows are exposed to this category first.
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