Governor Josh Shapiro signed a law requiring disclosure on any AI-generated image, video, or audio used in advertising statewide.
Pennsylvania's Artificial Intelligence Deceptive Advertising Act requires disclosures across all ad formats — still images, video, and audio — if AI generation was involved in producing them. Shapiro signed the bill Thursday, making Pennsylvania one of a growing number of states codifying AI ad transparency rules.
The law arrives as political and commercial advertisers increasingly lean on generative tools for creative production, raising the stakes for compliance ahead of future election cycles.
Marketing and comms leaders operating in Pennsylvania now face mandatory disclosure requirements that other states are likely to copy, so brands should build labeling into ad production workflows now rather than retrofitting later. This is also a preview of how state-by-state AI ad law will fragment compliance for national campaigns.
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