Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, requiring disclosure on any AI-generated still, video, or audio ad in the state.
Pennsylvania has become the latest state to require disclosure labels on AI-generated advertisements, covering still images, video, and audio content. The law, signed Thursday, applies broadly across ad formats rather than targeting a single medium.
It joins a growing patchwork of state-level AI advertising rules that brands and agencies must now track jurisdiction by jurisdiction, absent federal standardization.
Marketing and legal teams running multi-state campaigns now face a compliance patchwork that will only get more complex. Brands using AI-generated creative should build disclosure workflows now rather than retrofit them after the next state law lands.
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