The image-gen pioneer expands beyond visuals into personalized astrology, its latest move diversifying past core generative products.
Midjourney has acquired Co-Star, the personalized astrology app, marking its push beyond AI image and video generation into consumer lifestyle apps. The deal follows Midjourney's recent expansion into other unconventional product categories, including AI-generated medical-style imagery.
Terms weren't disclosed, but the acquisition gives Midjourney an existing consumer app with an engaged user base rather than building a new consumer product from scratch.
Midjourney's M&A pattern shows a generative AI leader diversifying revenue beyond subscription image tools into owned consumer data and engagement loops. For operators, it's a reminder that AI labs with strong core products are increasingly buying distribution rather than building it.
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