Brad Smith argues AI companies face less oversight than washing machines and milk, calling for urgent rules with the UK positioned to set the pace.
Microsoft president Brad Smith publicly called for urgent AI regulation, arguing that consumer products like appliances and dairy face tighter oversight than frontier AI systems today. He specifically named the UK as best positioned to drive global standards.
The comments land as governments diverge sharply on approach, from the EU's binding AI Act to the US's lighter-touch federal posture, leaving multinational AI vendors navigating a patchwork of rules.
When the president of a company selling AI infrastructure asks for more regulation, it's a signal that incumbents want rules that lock in their compliance head start against faster-moving challengers. Operators building on Microsoft's stack should expect UK-aligned compliance requirements to become a de facto global baseline sooner than US rules.
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