Meta's biggest consumer AI bet yet requires deep account access, forcing a real test of whether users still trust the company with their data.
Meta launched Muse, a personal AI agent designed to act across email, calendars, payments, and health services on a user's behalf. It's the company's most ambitious consumer AI product to date and a direct bid to catch up in the assistant race against OpenAI and Google.
The permissions Muse requests go well beyond a chatbot's scope, effectively asking users to hand over financial and health credentials to an automated agent. Meta's track record on privacy makes this a harder sell than it would be for a newer entrant.
Agent adoption now hinges less on capability and more on trust infrastructure, consent flows, and liability when an agent makes a payment error or exposes health data. Meta's brand baggage could slow Muse's rollout even if the underlying tech is competitive.
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