Google is piloting in-chat purchases from Walmart-owned Flipkart through Gemini and AI Mode, with a broader rollout planned for October.
Google has begun a limited test letting users buy select products from Flipkart directly inside Gemini and AI Mode, marking one of the clearest moves yet toward agentic commerce baked into a general-purpose assistant.
The pilot covers a narrow set of products and users in India, with Google planning to expand access later in October if the test performs.
This is Google converting conversational AI into a transaction layer, putting it in direct competition with Amazon and OpenAI's shopping ambitions. Retailers that don't get integrated into these assistant checkout flows risk losing the discovery moment entirely to whoever owns the chat interface.
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