Google expanded AI Search ads globally right as Alphabet reported slowing core ad growth despite 25% overall revenue gains to $127.6 billion.
The global rollout of AI Search ads arrived alongside Alphabet's Q3 earnings, which showed total revenue up 25% year over year even as its traditional search ad business decelerated. Google is betting that AI-native ad formats can offset that slowdown.
The expansion puts generative, conversational ad placements in front of a much larger global user base, a direct monetization test for AI search at scale.
This is the clearest sign yet that AI search isn't just a product feature—it's becoming Google's next core revenue engine as classic search ads mature. Marketers and publishers need to plan now for ad formats that live inside AI-generated answers rather than traditional result pages.
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