OpenAI says ChatGPT search query volume now equals a fifth of Google's, as 'Ask Chat' increasingly replaces 'Google it.'
OpenAI disclosed that ChatGPT's search query volume now equals 20 percent of Google's, a figure meant to demonstrate that conversational AI search has moved from novelty to genuine competitive threat. The comparison marks one of the first hard numbers OpenAI has put behind its ambitions to challenge Google's core business.
The claim arrives as both companies race to embed AI deeper into search experiences, with Google integrating AI features directly into its engine and restricting schools' ability to opt out without losing Search access entirely.
Search is the most valuable real estate in consumer tech, and a credible 20% figure reframes the AI competition from 'chatbots vs. search engines' to a direct share battle for intent and ad dollars. Any company building on top of search traffic needs to start planning for a genuinely multi-polar search market.
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