John Ternus takes over as Apple CEO from Tim Cook with a promised 'huge launch' next week, as Nvidia moves to control more of the AI infrastructure stack.
Tim Cook has stepped down as Apple CEO, handing control to former hardware chief John Ternus, whose first internal memo teased a major launch coming next week. The leadership transition lands at the same moment Nvidia is expanding its ambitions beyond chips into the broader AI stack, intensifying pressure on hardware incumbents to define their own AI strategy.
Ternus inherits a company that has moved cautiously on generative AI compared to Google and Microsoft, and his early moves will signal whether Apple accelerates or continues its measured approach.
Leadership transitions at trillion-dollar hardware companies rarely happen in a vacuum — this one coincides with infrastructure players like Nvidia vertically integrating, squeezing margins for anyone building on top of them. Ternus's first product decisions will be read as a referendum on Apple's AI catch-up strategy.
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