Anthropic's new AI agent targets professionals and small business owners, entering a crowded field against Meta's Muse and OpenAI's Dots.
Anthropic introduced Claude Duet, an AI agent built for professionals and small business owners, launching as a research preview. It joins Meta's Muse and OpenAI's Dots in a rapidly forming category of consumer-facing agentic assistants.
The research preview label suggests Anthropic is moving cautiously compared to Meta, which has already pushed Muse past 10 million users with shopping as a top use case.
Three major labs now have competing agent products aimed at the same small business and professional segment, meaning the next 12 months will decide which assistant becomes the default layer for SMB operations. Leaders running small teams should watch which agent earns trust first, because switching costs will rise fast once workflows get embedded.
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